I write this article because i saw many threads started at Digital Point Forum about Internet Marketing.Many people think internet marketing is just Search Engine Optimization. SEO or Search Engine Optimization is a practice as much as it is a fast growing technology. The basics of SEO begin with website design and the way the HTML code is structured. Optimizing a website for high search engine rankings usually entails a long list of factors that must be calculated for the optimization to take full effect. SEO is still one of the best forms of marketing due to the characteristic of placing what the searcher is looking for directly in front of them.

Website development can be defined as any activity on the website which is done to promote the website and to make it more effective and appropriate. This could also include the use of web development for website content or site optimization.

Blogging is also a very important factor for internet marketing and is sometimes known as the hub of internet marketing. The reason blogs work so well for internet marketing is because in SEO “content is king”. Blogs allow a site owner to post new content to their website easily, quickly, and effectively. Most blogs are structured to handle changes frequently much like the blogging platform of WordPress.

Jay Brewer came with a blog on a completely exclusive topic:  coffee makers making a single cup of coffee at a particular time, in the spring season of 2004. Traffic to the blog doubled in a month. In another two months, the traffic doubled once more and companies started asking for advertisement in the specific site. Advertisers were aware of the thoughts in Brewer’s mind, readers who love to read about specific topic will surely care to click on the ad links provided on that topic.

“Blogs about particular topics will generate more traffic from blog readers who are attracted to the topic or who does research on it” – according to the CEO of Blogpire (www.blogpire.com) , which handles specialized blogs on specific subjects like shaving equipments and GPS receivers, apart from handling the above mentioned blogs on single cup coffee makers.

More CIO InsightsWhite PapersGeek-Speak Glossary: A Manager’s Guide to IT Terminology How to Use the Six Laws of Persuasion during a Negotiation ReportsNext in Line How CIOs Are Dealing with a Tough Economy certain websites in blogpire have a click through rate for advertising and affiliate marketing of as much as ten percent says Brewer. Moreover, as the blog becomes specialized on topics, the competition from other websites will be less. It is obvious that a search in Google for “dog” will return around 278 million results where as a search on “grooming products for Golden Retrievers” will give only a single result.

Selling your blog:

Once you do blogging for several months on end, you will be going through blogger’s fatigue, when you realize that you don’t have anything more to speak about the subject you have with you. At this point, instead of abandoning your blog, you can plan to sell it. You can see the listings of names of websites and domain names ready to sale through online auction programs in website like Sitepoint Marketplace.

In the recent online auctions of websites, a blog site that handled travelling in Cyprus was sold for as high as $850. Another site on Secure Digital Camcorders was sold for $150 and one on puppiesforsale.org was given away for $10,000. Sitepoint will also provide you tips on sales in their website. The simple tactics says “more traffic meant more money and it is really simple”.

Create a knol:

If you have a topic in hand about which an encyclopedia entry can be written and you don’t have enough time with you for writing a blog about it daily, you can try to create a knol. A knol can be described as an authoritative article speaking on a specific topic”, according to the introducer of knoll, in the month of July, the search engine giants, Google Inc.

This concept resembles the idea of online encyclopedia, in which the users of the website creates and edit the contents. There is a main difference: the person who creates the knol for the first time is known as the owner, and he will have the right to use Google ads and get benefitted from the ad sense revenue generated by that knol, if they want.

Social bookmarking, which allows Internet users to save , organize, share, and search bookmarks of websites or web pages, has become the new trend in search engine optimization or SEO. Sometimes, social bookmarking is called social bookmarketing as it has been used as an online marketing tool or strategy. Simply put, this kind of bookmarking is just like bookmarking your favorite sites on your PC. The difference is that you have to store your favorite websites to social bookmarking sites, and you get to share them with other Internet users.

Why is social bookmarking an effective tool in improving website owners’ search engine optimization? This is because social bookmarking sites are primarily “tag-basedâ€�. Once you bookmark a site, you tag or categorize them with keywords for future references or so that other users can just click on them when they need information on a specific topic.

What happens is that search engines index the tags and links at the same time. Thus, with your keywords attached to them, you are enjoying one-way links from high-traffic sites. This means more visitors and potential customers for your site. Also, when someone bookmarks your website, the social bookmarking site that you are a member of will check the tags to find out if the link already exists. Thus, when you change your bookmark tags from time to time, you can have multiple links with different tags on the same site. Social bookmarking sites are regularly crawled by search engines, thus having bookmarked links on these sites, your site will most likely be crawled at the same time. One thing you have to remember, though, is that you have to use proper tags if you want to have social bookmarking work for you in your search engine optimization efforts.

Be sure that your site is also worth bookmarking for. Its content should be specific and valuable. This means Take note that social bookmarking works like word of mouth, a tested-and-proven marketing strategy. When someone finds your site interesting and bookmarks it, the person can share it to his or her friends who share the same interests with him or her , and the cycle can go on, leaving your site popular for a specific group of people.

If you are an SEO professional, you cannot afford to utilize the ability of the social bookmarking sites to generate traffic for your site.

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